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 "It'd creeped over the far edge of the rock, just a hand at first, long fork-like fingers gripping the dead animal like a doll. Then I saw the head, and it grinned at me, bright golden eyes cutting the darkness like two beacons. It was as though it knew I was there and had waited for the most opportune time to make its grand entrance and scare the piss out of me, which it did, but I hadn't noticed that until later. "When I finally made it past the dreadful glow of its eyes, the rest of the thing's face came into focus..."  From Deep in the Darkness    | 
 
 
  Wednesday, October 31, 2007
 
  A PLEA TO READERS AND FRIENDS In a few short months, my new novel FIRES RISING will be in stores, at the end of February to be exact.
 I need to reach out to you: my fans, my friends, my family, my readers, and ask of you to do your part to help support me and my work.
 
 I am VERY pleased with FIRES RISING. I think it is my best work to date. My editor, and the few critics who've read it agree, which allows me to say this with conviction. So what's it about? It is a horror story set in modern day Manhattan, at the onset of Apocalypse. There's something here for every horror fan: demons and zombies and religious desecration. It is the most visceral book I've ever written. It's a horror novel, in every sense of the word, with monsters and action in nearly every chapter.
 
 For those of you who've asked, it is a stand-alone novel. It is the perfect book for someone who has never read something by me. It is also the perfect book for those who are familiar with my work, as there are tons of inside references to my novels and my friends.
 
 What can you do to help?
 
 If you frequent a particular message board, talk about Fires Rising there. Recommend it to your fellow board members and include links to Amazon, Barnes & Noble, Deep Discount, BAMM, or wherever else the book is sold. After the book's release, go to your local bookstore (or grocery store, etc.). Find Fires Rising. Face the copies out. This means turning the books around on the shelf so that the front cover is facing out towards the customer, rather than the spine. THIS IS VERY IMPORTANT. Faced-out books drive sales better than anything else.
 
 I'm a big believer in the power of Amazon.com and Barnes and Noble.com reviews, and I encourage you to leave one there. Also make sure you TAG Fires Rising on amazon. This helps bring up the book when folks do searches for their favorite kind of horror.
 
 NOW HERE'S THE BIG ONE: Buy extra copies of the book. Give them to your friends, your family, send them to soldiers, or send me one and I'll sign it for you. Leave them on the train, the bus, in malls, airplanes, airport lounges, Starbucks, and anywhere else folks gather. Someone will pick it up, and I'll have a new reader.
 
 PLEASE: preorder a copy of FIRES RISING now, online, and then when the book comes out, buy another one at your bookstore.
 
 As always, I appreciate your support. It means as much to me now as it did with my very first novel. As long as you keep reading, I'll be able to keep writing.
 
 Thank you,
 
 Michael Laimo
 posted by Mike at 8:19 AM
      	                       
 
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